NOVUS
ROMO LIVE PROJECT
This project was for the interior company Romo. We worked in multi disciplinary teams to design and make samples suitable for soft furnishings fitting in to the Romo style. I had never done a group project before or worked to a specific market and brand, so this was out of my comfort zone to start with, and I was slightly apprehensive, but in the end I found it really rewarding, and loved communicating as a group, giving each other ideas and working together on samples.
It was obvious from our market research that Romo did a lot of large scale florals, with some smaller coordinate patterns. This is what excited me about Romo in the first place, because I love nature which is clear through all of my projects as I always manage to go back to it or bring elements of it in no matter what, especially florals. So focusing on florals came naturally to me, but I wanted to try and bring something on brand but innovative to Romo, and not something they had already done.
They don't do that many embroidery pieces anyway and the ones they do are very much fully satin stitch. This is where I took the opportunity to do something new and different. I used a lot of different fill stitches within my pieces to achieve different tone and pattern. I used mainly multihead embroidery throughout this project because I knew this is what would be used in industry, and I wanted my work to be easily translatable if it was to be produced commercially.
It was obvious from our market research that Romo did a lot of large scale florals, with some smaller coordinate patterns. This is what excited me about Romo in the first place, because I love nature which is clear through all of my projects as I always manage to go back to it or bring elements of it in no matter what, especially florals. So focusing on florals came naturally to me, but I wanted to try and bring something on brand but innovative to Romo, and not something they had already done.
They don't do that many embroidery pieces anyway and the ones they do are very much fully satin stitch. This is where I took the opportunity to do something new and different. I used a lot of different fill stitches within my pieces to achieve different tone and pattern. I used mainly multihead embroidery throughout this project because I knew this is what would be used in industry, and I wanted my work to be easily translatable if it was to be produced commercially.